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Private Half Day Tour to Parma the City of Perfume

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About the Activity

Parma the City of Perfume is an exclusive opportunity to immerse yourself in the history of the city and discover, through an olfactory journey, the tradition of perfume and the protagonists of its supply chain in Parma from 1816 till today. The greenhouses of the Ducal Park introduce us to the discovery of the famous Violetta di Parma. Numerous traces of Maria Luigia of Austria’s predilection for the violet can be found inside the Glauco Lombardi Museum. The visit to Violetta di Parma 1930 shop allows us to retrace the life of Ludovico Borsari and the birth of the perfume that later became a symbol of the city and the Duchess. We will visit an Acqua di Parma store to get to know the brand from its origins to new variations and discover the history of the companies of the Parma perfume supply chain, which arose many years ago in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.
3 hours
Private Tour
Instant Confirmation
Mobile ticket

Availability and Prices

Free cancellation up to 24 hours before the experience starts (local time)
Travel Date
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Travelers
Adult : 2
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Inclusions & Exclusions

Professional local guide
Entrance to an Acqua di Parma store
Entrance to one of the historic perfumeries in the city center
Entrance to Glauco Lomabardi Museum or San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio
Eventual purchase of products at the shops and perfumeries

More Activities in Parma

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Travel Itinerary

Locations in the itinerary

Parco Ducale(Pass By)
Largo Luca Ganzi 3, Located in the Historic Center, 10 Minutes Walk from Piazza Garibaldi, Parma, Italy, 43126The greenhouses of the Ducal Park introduce to the discovery of the botanical characteristics of the famous “Violetta di Parma”, already present within the Duchy of Parma and Piacenza in the second half of the Eighteenth Century. View Location
Palazzo della Pilotta(Pass By)
Piazzale della Pilotta, Parma, Italy, 43121We will visit the exterior of the Palazzo della Pilotta, built in the early Seventeenth Century by the Farnese as an imposing container for the court's services. We will retrace the dynastic passages that followed the extinction of the Farnese dynasty.View Location
Museo Glauco Lombardi(Pass By)
Strada Giuseppe Garibaldi 15, Palazzo di Riserva, Parma, Italy, 43121We will visit the exterior of the Palazzo di Riserva, inside which the Glauco Lombardi Museum is located, to retrace the great success of the violet flower under the First and Second Empire and Maria Luigia of Austria’s predilection for the small flower, widely testified by the collections of the Glauco Lombardi Museum. View Location
Teatro Regio(Pass By)
Strada Giuseppe Garibaldi 16A, , Parma, Italy, 43121We will take a look at the exterior of the Teatro Regio, one of the most important Opera Houses in the world, where internationally renowned artists, such as Paganini, Verdi, Toscanini, Callas and Beniamino Gigli, have played, sung and worked. View Location
Cattedrale di Parma(Pass By)
Piazza Duomo 7, , Parma, Italy, 43121We will cross Piazza Duomo and we will admire the Cathedral from the outside.View Location
Battistero di Parma(Pass By)
Piazza Duomo 7/A, , Parma, Italy, 43121We will observe the magnificent Baptistery of Parma from the outside.View Location
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Color Viola
Via Repubblica 2g, Parma, Italy, 43121The visit to Violetta di Parma 1930 shop will allow us to retrace the life of Ludovico Borsari, to learn about the famous products made by the Borsari Company during the first half of the Twentieth Century and contemporary local glass industry represented by the Bormioli Company. 30 minutes • Admission Ticket Free
Piazza Giuseppe Garibaldi(Pass By)
Piazza Garibaldi, Parma, Italy, 43121We will walk through Garibaldi Square, overlooked by beautiful buildings such as the Captain’s Palace, the Town Hall and the Governor’s Palace, and also shops, restaurants and cafes which have earned the town the title of “UNESCO Creative City of Gastronomy”.View Location

Meeting and Pickup

Starting point

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Entrance to the Ducal Park, located at the intersection of Ponte Verdi - Via dei Farnese - Strada delle FonderieView Location

End point

Pickup details

Customers must make their own way to and meet at the start point
  • Travelers CANNOT choose a custom pickup or meeting location.

Additional Information


Language And Guide

Tour Guide Available In


Ticket Details

Ticket Redemption

No redemption point. This is a direct entry ticket

Cancellation & Refunds

Cancellable up to 24 hours before the travel date (local supplier time) for a full refund. A 100% cancellation penalty applies for cancellations submitted less than 24 hours before the start time.

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Operated by ARTEMILIA Guided ToursCreated on 24 Nov 2020Created on 10 Jun 2024
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